Atanu Basu, CEO of Ayata Prescriptive Analytics, said data is the "untapped resource" that the industry needs to tap into while "drilling, fracking, completing, producing." At Hart Energy's recent DUG Eagle Ford event, he discussed how different types of data from different stages in the E&P process can be combined to "get better EUR, better NPV in a safer way." Prescriptive analytics can help people understand how the different data would work together successfully in the industry, he said.