Houston-based Paradigm , which develops software-enabled solutions for the oil and natural gas industry, appointed Dave Rhodes as its executive vice president of sales, service and marketing, the company said March 31.

Rhodes, who has more than 15 years’ experience in sales leadership, will develop, implement and execute sales growth strategies in the role, the company said.

“I am pleased to welcome Dave to the Paradigm leadership team,” said Arshad Matin , president and CEO.

He added, “Dave is a strategic sales leader with a proven track record of successfully building customer-focused sales, services and marketing operations. I am confident that his experience and track record will help move Paradigm to the next level.”

Most recently, Rhodes was vice president of the Americas at San Rafael, Calf.-based Autodesk Inc . (NasdaqGS: ADSK), and was also worldwide leader for that company’s engineering, natural resources and infrastructure segment, Paradigm added.

He has also worked for Wilsonville, Oregon-based Mentor Graphics Corp . (NasdaqGS: MENT) and other companies, Paradigm noted.

He holds a bachelor’s degree in computer science, as well as an MBA-marketing and finance, both from the University of California-San Diego, the company said.

“I am excited to join Paradigm at this pivotal time,” said Rhodes, adding, “While the company’s software sales performance has been strong, I look forward to using my sales leadership experience to further advance its level of global performance, profitability and growth.”