Halliburton Co. (NYSE: HAL) has launched a refracturing service product that aims to increase recovery of reserves from unconventional wells, the company said July 29 in a news release.

Called ACTIVATE Refracturing Service, Halliburton said the product can recover bypassed reserves more predictably and repeatedly, increasing operators’ ability to boost ultimate recovery and bookable reserves, and drive down the cost per barrel of oil equivalent.

The service has been used in some basins. Operators have seen about an 80% increase in EUR per well and a 66% reduction in cost per barrel of oil equivalent from refracked wells versus new wells, Halliburton said in the news release.