Stephanie Buscemi has been named senior vice president and chief marketing officer for IHS Inc. (NYSE: IHS).

In this newly created role, Buscemi will have full responsibility for creating a world-class, customer-driven marketing organization that will enhance the IHS brand globally, position IHS solutions at customer, country, industry and workflow levels, and help drive long-term profitable growth.

Buscemi is an accomplished marketing leader with a strong track record of success in business-to-business solutions marketing, field marketing and brand positioning. In her previous role as senior vice president of marketing at SAP, she has led large global teams responsible for the positioning, messaging and definition of value propositions across the SAP portfolio of industry-based and line-of-business-based product solutions. She also served in other senior marketing roles for SAP.

A UCLA graduate, Buscemi previously worked at Oracle, Business Objects and Hyperion Solutions.