Hart Energy Publishing

Ad Specifications

 

Available ad sizes

Name WxH (Pixels) Sample Website OGIToday
Leaderboard 728x90 View Sample
x
  
Medium Rectangle 300x250 View Sample
x
  
Small Rectangle 300x125 View Sample
x
  
Button 145x145 View Sample  
x

Ad specs for all ad sizes

File formats: JPEG, GIF, SWF (Version 9 or lower. Also must provide a back-up GIF/JPG image for site visitors without the Flash plug-in)
Resolution: 72dpi
Max file size: 50k
Animation: Yes, 15 sec max time
Looping: Yes, max 3 times
Sound: User Initiated click w/ mute button

 

Guidelines:

We require an ALT tag description for all ad formats

All creative assets must be submitted for testing and approval at least 3 business days prior to the campaign start date.

Ads may not be designed to blend in with the site or mimic editorial fonts or colors.

Ads may not include fake form elements or other graphic symbols that represent non-existent functionality.

Frequency capping is applied to all ads that obstruct content. Examples include floating ads, user surveys, pop-up ads, and interstitials (between page ads). Hart uses cookies to set frequency caps.

Open Window Commands: Mouse-over interaction with an ad may only invoke ad interaction within the current browser window. Simple mouse-over must not link a user to a new website.

Close Buttons: All expanding ads and floating ads must include a close button. Close buttons should appear in the upper right corner of any expanding panels and include a prominent "close" or "X" designation. Floating ads must use the word "close" or a prominent "X" in close proximity to the upper right corner of the ad.

Ads with close buttons that click to an advertiser website will be returned for correction.

Flash ads are not offered for e-newsletters.